Tuesday, 29 November 2011

Professor Datin Dr. Clara L Chee

Profil Usahawan Pilihan


Way back in 1977 at a time when the beauty industry was not seen as a serious business in Malaysia, an enterprising and visionary young woman called Clara Chee started her own beauty salon. In her own right, even then Clara’s beauty salon is recognised as a pioneer in the beauty industry of Malaysia. From just providing the basic regime in beauty treatment to women only, the business has grown and expanded to what is now known as the Clara International Beauty Group. 

The Group’s success is attributed to the keen interest in helping people address their skin care problems as well as the far-sightedness of their founder in wanting to produce her own brand of beauty treatment products. And this attribute has earned her a doctorate award in this field of studies. Having led the business to where it is, Datin Professor Dr. Clara Chee now sits as the Chairperson of the Group. 

Clara International is not only known as a pioneer in skin care, they are also acknowledged as a true leader of the industry - going beyond the Malaysian borders and breaking new grounds in almost every facet of the beauty and wellness industry. What started out as a small beauty salon now operates 50 beauty centres throughout the country with associates across the Asian region and an impressive corporate office in Bandar Puchong Jaya in the state of Selangor. The Group also produces and market their brand of beauty treatment products.
Clara Chee is almost a legendary icon in the local cosmetic industry much like Florence Nightingale in the nursing industry.She is where she is today because of her willingness to work hard and her perseverance in continuously innovating new products for the past 27 years to make her clients happy.
“We are living in a tropical climate,” she said. “For this reason, our cosmetic products must suit our environment and the Asian skin type.”Before starting her business, she had worked as a Beauty Consultant. From 1967 to 1975, she had worked as a Cosmetic Marketing Surveyor. In 1973, she joined MAX factor in Kuala Lumpur.”
With only a capital of RM40 000, Clara International was birthed in 1977. “With a CGC Bank Loan from Maybank, I started my first salon with the help of two other friends from the United Kingdom and two qualified aestheticians in a rented shoplot in SS2, Petaling Jaya,” she said.

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